TruthWorks From $0 - $1 Billion Company: How this Founder went from suffering Migraines to Building in Nutrition
Jan 20, 2026
Aidan Dewar, Co-founder and CEO of Nourish, aims to revolutionize healthcare by emphasizing 'food as medicine.' He shares how his own struggles with migraines led him to launch his startup, connecting patients with dietitians to enhance nutritional care. Aidan dives into the challenges of persuading insurers about preventative nutrition and recounts early hurdles in building his company. He also discusses the critical importance of company culture and feedback in scaling operations while keeping clinical decisions human-centered.
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Migraines Sparked A Healthcare Mission
- Aidan Dewar cured most of his chronic migraines by doing an elimination diet with a registered dietitian.
- That personal recovery inspired him to found Nourish to scale nutrition-based care to others.
Define Success By Outcomes Not Buzz
- Nourish focuses on measurable impact: number of patients served and the quality of care delivered.
- Aidan ties company success directly to building and retaining the right team and operating system.
Treat Your Operating System Like A Product
- Write a clear operating document early that defines decision-making, goal-setting, and ways of working.
- Iterate on that operating system frequently as the company scales and onboarding needs change.