This Week in Startups Marketing SEO & Conversion Funnels | Scaling Your Startup S2 E6: Gravitr’s Doriane Mouret & Outlaw’s Danielle Vincent | E1218
May 19, 2021
Doriane Mouret, CEO of Gravitr, shares savvy insights on enhancing conversion funnels to boost marketing effectiveness. Danielle Vincent, founder of Outlaw Soaps, dives into her expertise in SEO, discussing essential strategies for optimizing online visibility. They dissect common marketing myths and emphasize the importance of nurturing customer relationships over superficial tactics. Together, they provide actionable tips on setting conversion goals and leveraging content strategies to engage audiences and drive success.
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Optimize the Entire Funnel
- Optimize your entire conversion funnel, not just parts.
- Address brand building, first contact, value creation, conversion, and post-conversion engagement.
Build Trust, Not Just Products
- A good product alone won't guarantee conversions.
- Build trust by providing value and multiple interaction opportunities before asking for anything in return.
The Clubhouse Effect
- Clubhouse's initial hype faded due to a lack of a clear conversion funnel.
- High reach without a proper follow-up leads to low conversion and negative word-of-mouth.