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Fitness: An Ethical Responsibility 

I hate the term “motivation.”

Motivation is overrated.

The entire fitness industry is built on short selling aesthetics.

Looking good naked is awesome but the goal you have in mind is rarely attainable without a lifestyle you cannot sustain.

Performance plays to the long game until your joints despise you, consistency wains, and you’re telling stories of yesteryears bench press.

In the last year, over 42% of Americans gained an average of 29 pounds.

Millennials, age 25-40, gained an average of 41 pounds during lockdowns.

As an industry, it is time to move past motivation, aesthetics, and performance.

I believe you have an ethical responsibility to being strong, lean, and athletic.

Fitness is a conversation of ethics.

A conversation about being an asset, not a liability.

Increasing strength and decreasing fragility.

Carrying a low body fat percentage to reduce the risk of disease.

Athleticism to be an active participant in life.

These are learned behaviors modeled by leaders in our own lives.

Before teachers, coaches, and mentors, there were parents that laid a foundation for right and wrong.

Fitness is an ethical responsibility in the same manner that we have agreed lying, cheating, and stealing are detrimental to a functioning society.

This is accepting that over time, motivation, aesthetics, and performance will vary.

However, the ethical responsibility is a constant.

Accepting this requires developing a physical education on movement, strength, and conditioning.

An education on metabolic health, macronutrients, and muscle.

An education on running, jumping, playing, and physical freedom.

Accepting fitness as an ethical responsibility requires leadership.

It requires you to get off the sidelines, step into the arena, and lead by example.

Because strong families, raising strong kids, are led by Diesel Dads.