The Game with Alex Hormozi Throwback: Quick Tips on Pricing to Make More Money This Week | Ep 947
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Aug 25, 2025 Discover the secrets of pricing strategies that can transform your business. Learn how to use high-ticket anchors and test bold price increases that could be 4–5x your current rates. Understand why flexibility in pricing is key and how inflation impacts your margins. Fewer customers at higher prices might be the game-changer you've been looking for. Get insights on data-driven pricing decisions to effectively scale your business, all while keeping customer loyalty intact.
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Use A High-Price Anchor
- Add an ultra-high-price item to your offering to anchor all other prices higher.
- Most customers then view your core offer as a relative bargain and buy more of it.
Weight-Loss Offer That Tripled Profit
- A friend added a six-times-higher weight-loss package and customers bought it more than the core offer.
- That change tripled his profit almost overnight.
Run Massive Price Tests
- Test big price changes (4x–5x) rather than tiny increments to find real elasticity.
- Expect more no's but calculate whether higher price × fewer sales still increases profit.