296 - The Origin of Belle Meade and Nelson's Green Brier with Charlie Nelson

Belle Meade is a very recognizable brand to bourbon enthusiasts. But how did that brand get revived and what's the story behind Nelson's Green Brier? We're joined by Charlie Nelson, Co-Founder of Nelson's Green Brier, who shares his story of stumbling into the bourbon business when his dad purchased a quarter of a cow.

Show Notes:

• This week’s Above the Char with Fred Minnick talks about helping others understand your bourbon hobby.
• What's your best halloween costume?
• How did this journey begin?
• Talk about building your business plan.
• Do you consider Belle Meade your flagship?
• When using old labels from the archive, did you have to get them re-approved?
• What is your DSP?
• Where did you get your recipes?
• Talk about building the Belle Meade and Nelson's Green Brier Distillery brands.
• Tell us about the success of the Belle Meade brand.

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