The Watch Is TV Marketing Broken? Plus, ‘The Agency’ Ep. 6 and ‘Landman’ Ep. 8.
Jan 2, 2025
The discussion kicks off with Apple's bold move to offer free streaming ahead of a major premiere. The hosts dive into the struggle of marketing TV shows in an era where streaming reigns supreme. They also dissect a thrilling storyline from ‘The Agency’ that brings a welcome jolt of excitement. Meanwhile, ‘Landman’ takes a wild turn, leaving viewers questioning its coherence. With sharp observations and humor, the conversation illuminates the complexities and quirks of modern television.
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Episode notes
Apple TV+ Free Weekend
- Chris Ryan noticed Apple made Apple TV+ free for a weekend.
- This reminded him of similar effective strategies by premium cable channels.
TV Marketing Challenges
- TV marketing is expensive, especially for new shows.
- Streaming services have their own methods, focusing on metrics like retention over premiere viewership.
"Doc" Marketing Blitz
- Chris Ryan saw many ads for Fox's "Doc" during a college football game.
- This contrasts with limited marketing for other shows, highlighting a potential disconnect.
