Is TV Marketing Broken? Plus, ‘The Agency’ Ep. 6 and ‘Landman’ Ep. 8.
The Watch
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Navigating TV Marketing in a Streaming Age
This chapter explores the challenges and strategies of television marketing in a streaming-dominated landscape, focusing on upcoming shows like 'Severance' and 'The Pit.' The discussion highlights how shifting consumer behavior and rising marketing costs impact engagement, reflecting on traditional versus digital promotional tactics. Through examining both successful and struggling campaigns, the speakers analyze the need for innovative marketing to captivate audiences in an increasingly crowded media environment.
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