045: How to use Facebook ads to reach the right people with Tony Rulli from IntentionalSpark.com

Welcome to episode 45 of the Food Blogger Pro podcast! Thisweek,Bjork interviews Tony Rulli from Intentional Spark aboutadvertisingon Facebook.

 

In today’s day and age, the internet can bereallynoisy. There are ads all over the place for productsyoumay or may not be interested in, all sorts of conpanies askingyouto buy their products, and more and more things to look ateveryday.

So what makes you pay attention to the few things that catchyoureye? A lot of the time, what makes you pay attention isrelevancy -the thing that caught your eye has something to do withyou andsolves a problem you already have.

So, if you’re selling a product, promoting your company, orjustwanting to get the word out, the best way to get people topayattention is to target the right people in the first place.

While this sounds complicated, Facebook actually makes itprettyeasy! Listen in to today’s podcast with Tony Rulli to learnhow toleverage Facebook’s powerful remarketing tools to help youcreatean income from your blog.

In this episode, Tonyshares:

• His first foray into selling products online
• Why Facebook ads have huge potential for food bloggers
• The difference between boosting posts and runninganadvertisement
• How Facebook retargeting works and who should be using it
• How you can use Facebook retargeting to make money even whenyoudon’t have a product to sell
• What a sales funnel is in laymen’s terms
• How to attract the right people as potential customers
• His top 3 action items for getting started withFacebookmarketing

 

Resources:

• IntentionalSpark.com
• IntentionalSpark.com/foodbloggerpro
• foodbloggerpro.com/45
• JimGaffigan -Disney
• Howtoinstall a Facebook Pixel on your website
• 041: Ninja Email Marketing for Bloggers with Barry Moore fromTheActive Marketer
• Buzzsumo

If you have any comments, questions, or suggestionsforinterviews, be sure to email them to podcast@foodbloggerpro.com.

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