Perpetual Traffic SaaS Case Study: The Lazy Way to a 26.31 MER Using Creative Diversification
Nov 21, 2025
Discover how a SaaS company skyrocketed its revenue from $1,300 to $393,000 monthly by revamping its ad strategy. Learn the importance of creative diversification in navigating Meta's Andromeda algorithm. The hosts delve into effective frameworks like the NCAC reducer and the transformative story ad structure. They unveil how leveraging both Meta and Google Ads can lead to significant cost savings while maximizing returns. Tune in for actionable insights on optimizing ad spend and achieving sustainable growth!
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Invest In High-Volume Creative Testing
- Buy creative diversification: 30+ creatives per month with at least 80% variation.
- Iterate on top performers and pair creative with strong media buying and data.
From $1,300 To $393K Monthly
- Ralph Burns describes a SaaS client that went from $1,300 to $393,000 per month after agency work.
- He attributes the turnaround to reactivating the ad account, stronger media buying, and creative changes.
Using Meta Relationships To Rescue Account
- Ralph recounts using Meta partner contacts to reinstate the client's disabled ad account.
- Reestablishing the account was crucial before media buying and creative work could scale results.