We Live to Build Would you rather be an entrepreneur or VC with Ishan Rakshit | WLTB Podcast #138
Ishan Rakshit is the Co-Founder of Shopflo, a checkout infrastructure platform for Direct to Consumer brands. He was formerly an investor with Elevation Capital, which invested in early stage startups out of India.
00:00 - Introducing Shopflow and checkout infrastructure platform
03:28 - Challenges of Payment Processing in India
06:42 - Building for the Market
10:09 - Solving Problems for Businesses
13:30 - Testing the Waters in the Indian Market to Solve for Growing Brands in the US
16:48 - The Changing Landscape of Startup Fundraising
20:09 - The Benefits and Challenges of Being an Investor vs a Founder
23:31 - The Rationality of Being a Founder and the Benefits of Being an Investor
26:44 - The Value of Anecdotes and Ecosystems in Startups
30:05 - Trust as a Metric for Hiring
33:16 - Building a Sales and Marketing Team in the US
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