"It just magically happens behind the scenes. We improved sleep by around 30%, increased deep sleep on average 10%, and for those in the fitness space — 49% of our customers — they see a 10% improvement in HRV, which equals to being six years younger after using the pod." - Matteo Franceschetti

• How is the sleep industry being disrupted and repositioned as a health prevention industry?
• Why is Eight Sleep the first company to use dynamic temperatures in a mattress?
• What is a sleep pod, and what can it tell users about their health?
• What types of sleep are best for mental and physical recovery?
• Can sleep be more efficient?
• Can sleep debt ever truly be made up?
• What can be done today to improve sleep quality?
• How can leaders maintain lightning-quick iteration?
• In what ways can organizations support high-performing teams?

Improve Sleep. Save Lives.

What if your bed collected more health data than an MRI? What if six hours of sleep felt like eight? What if you could increase your performance simply by changing your mattress?

The average person spends 1/3 of their life — that's 27 years — in bed. 236,520 hours working to repair the physical and mental body. So why has this fundamental function gone practically unchanged for 1,000 years? Can good sleep be harnessed to fuel human potential?

Athlete-turned-entrepreneur and CEO of Eight Sleep Matteo Franceschetti created a smart mattress that does just that. After years of successful clinical trials and 70 million hours of sleep data analyzed, his company's products analyze biometrics in real-time and adjust temperature accordingly. The result: waking up 40% less during the night.

Today, Matteo shares his insights on why good sleep is critical for business leaders and how anyone can improve their sleep quality. He walks us through building a team focused on high performance, maintaining velocity as a leader, and how organizations can support recovery.

Peak Performance

Eat healthy. Exercise often. Sleep well. These are the building blocks of a well-lived personal and professional life. Yet, we often act against our interests: staying up the extra hour to finish the brief, rising early to groggily tweak the presentation just one more time, somehow believing that by cutting into sleep we are increasing productivity.

But it is more quality sleep that’s essential to success — making us sharper, energized, and more effective. To test this, Matteo suggests adding one hour to your sleep every night for a week. After seven nights you’ll have gained a full night back. Note your performance during and after that week.

Go to eightsleep.com and enter code "CRISP" at checkout for an additional $50 off the Pod Pro or Pod Pro Cover.

Key Takeaways:

• Everyday athletes. Matteo's team performs like an elite team in the playoffs. Fast-paced and self-aware, they strive for excellence and understand when to take a break. Obsessed with maximizing potential without burning out, the organization proactively supports time off for recovery.
• Simplify. At the end of the day, the job of a leader is to simplify, provide direction, and maintain momentum. Does the team have at least 80 percent confidence that a task will get done on time? If the answer is no, then there is an addressable problem. Murky timelines and unidentified blockers can spell disaster.
• Velocity wins. A startup’s singular competitive advantage is speed. Larger organizations and law firms have more money, people, assets, institutional knowledge, and brand awareness. Move faster than the competition before they are aware of what you have discovered, and you will beat them.

Links and Resources

• The Game Changing Attorney Podcast
• Michael Mogill Facebook
• Michael Mogill Twitter
• Michael Mogill Instagram
• Michael Mogill LinkedIn
• Crisp Website
• Crisp Facebook
• Crisp Twitter
• Crisp Instagram
• Crisp LinkedIn
• Matteo Franceschetti Twitter
• Matteo Franceschetti Instagram
• Eight Sleep

Author

Michael Mogill, Crisp, and Matteo Franceschetti