Wayne Zell, an expert in business succession planning, discusses the importance of defining success beyond economic wealth and the value drivers for a multimillion-dollar business exit. He shares strategies for selling a business, negotiation tactics, tax planning, determining value, and increasing value before selling. He also explores what buyers look for in a business acquisition. Check out his book 'Your Multi-Million Dollar Exit' for more strategies and insights.
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Quick takeaways
Success encompasses more than just economic wealth; it includes achieving personal goals and making a positive impact on others.
Start thinking about your exit strategy from the beginning of your business journey and identify deficiencies in marketing, management, processes, social responsibility, and employee satisfaction to maximize your business's value.
Deep dives
Different Ways to Sell a Business
When it comes to selling a business, there are several options available. One popular strategy is taking the company public, which allows for liquidity through selling stock in the public market. Alternatively, a business can be sold to a strategic partner who sees the value in its services, products, or technology and wants to integrate it into their own business. Selling to a private equity firm, family office, or investor group is another option, as these parties recognize the long-term wealth potential of the business. Selling to the management team or even gifting or selling to family members are also common exit strategies.
Secrets in Negotiating a Business Sale
When negotiating a business sale, it's important to have a good lawyer on your side and seek advice from someone experienced with the process. Understanding tax planning associated with the exit strategy is crucial, as it can impact the amount you receive and minimize out-of-pocket costs. Being aware of the tactics used by buyers, lawyers, and investment bankers is also key. These parties aim to get the best deal for themselves and their clients, so it's essential to anticipate their moves and advocate for the value of your business. The book 'Your Multi-Million Dollar Exit' provides guidance on preparing for and reacting to the twists and turns of negotiations.
Valuing and Increasing the Worth of Your Business
Determining the value of a business involves more than applying a simple multiple to earnings. Certified valuation analysts consider various factors, including historical and projected earnings, extraordinary items, and future revenue and expense projections. Additionally, the cost of capital, interest rates, and market conditions influence the value of a business. To maximize value, it's important to accurately assess current earnings, project future earnings, and address any value gaps. This involves identifying and strengthening value drivers such as marketing and sales, management teams, processes, intellectual property, and diversification of customer base. Evaluating the culture and values of potential buyers is crucial, as it can impact the future of your team and their well-being.
Wayne Zell is an expert in business succession planning (with a unique process) who has been the architect behind hundreds of transactions that have made his clients millions.
Top 3 Value Bombs
1. Success is not solely about economic wealth or a certain financial threshold. It encompasses achieving personal goals, positively impacting others, excelling in various aspects of life such as athletics, academics, or your profession, and feeling a sense of accomplishment in your heart.
2. Be realistic about your business's value. Identify deficiencies in marketing, management, processes, social responsibility, and employee satisfaction if there is a gap between the desired and current value.
3. It is essential to start thinking about your exit strategy from the beginning of your business journey, not just when you're ready to sell. Start planning today.
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FranBridge Many EOFire listeners have launched franchises in a variety of industries outside of food – and FranBridge Consulting has guided them to these premier opportunities! Sign up for a free consultation with Jon - or get a free copy of his book, Non-Food Franchising - at FranBridgeConsulting.com
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