464: Brixton Albert - Building a $100M Golf Brand & Tips to Break 80

Jan 29, 2026

Brixton Albert, founder of Performance Golf and accomplished amateur, scaled a $100M golf business and coaches better play. He discusses starting at 40% to build momentum. He breaks down common practice mistakes and smarter practice structure. He explains pressure rehearsal, tournament mindset, pre-event routines, and a simple thinking-time habit to sharpen focus.

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ANECDOTE

Tiger Moment Sparked A Lifelong Obsession

Brixton Albert traced his golf obsession to watching Tiger Woods win the 1997 Masters and decided at age 10 to pursue golf seriously.
He practiced relentlessly, often at dawn and until dark, to manufacture his early success.

ANECDOTE

Built Business While Working 100+ Hour Weeks

Brixton balanced a full-time software job while building Performance Golf and worked 100+ hour weeks for years before quitting.
He kept his job until Performance Golf reached about $29M annual sales, then transitioned fully.

ADVICE

Start At 40% Ready, Not 100%

Start projects when you're about 40% ready instead of waiting for perfection to seize opportunities and learn by doing.
Use aggressive action to uncover problems and expand your vision quickly.

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Brixton Albert is the founder of Performance Golf. In this episode, he shares what it took to build one of the biggest golf businesses in the world and practical tips to break 80.

In this episode, you will learn:

The power of getting started at 40% (not 100%)
The biggest practice mistake most golfers make
Why you should have a "Navy SEAL" mindset towards practicing with pressure
How to play your best in tournaments and handle pressure
His top mindfulness habit for 2026 that is used by great minds like Jeff Bezos

And more inspiration as he built Performance Golf from $0 to $100M business.

WICKED SMART GOLF Recommended Products

Speed Train With Rypstick: The #1 speed trainer to add 10+ yards in 40 days or less (use code WICKEDSMART to save 20%)

Think Like a Pro with DECADE Golf: The #1 course management system to think like a pro (use code WICKEDSMART to save 20%).

Master Mobility & Flexibility with Golf Forever: The best way to work on your golf fitness at home or the gym, with easy to follow plans & app (use code "WICKEDSMART" to save 15%).

Use HackMotion for Better Ballstriking: The best wrist trainer in golf and become your swing coach (use code WICKEDSMART to save 5% on your investment).

Wicked Smart Golf Academy To Lower Your HDCP Fast: The FASTEST way to play consistent golf.

Practice Like a Pro With Wicked Smart Golf Practice Formula: 90+ Practice plans and a 90-minute masterclass to practice like a pro.

Wicked Smart Golf Books

Play better FAST with the Wicked Smart Golf Trilogy on Amazon or Audible.

Simplify "golf fitness" with my book, The Wicked Smart Golf Fitness Formula on Amazon. Or, listen to it on Audible.

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