Real Estate Insiders Unfiltered Zillow's ChatGPT App: Beyond the Hype
Oct 16, 2025
Join Errol Samuelson, Zillow's Chief Industry Development Officer, and Josh Weisberg, Senior VP of AI, as they delve into Zillow's innovative ChatGPT app. They discuss how they ensured MLS compliance, debunk data sharing myths, and explore the impressive concept of "Agentic AI." Learn how the app could personalize property searches and support fair housing. From immersive media experiences to future-proofing real estate tools, their insights reveal how AI is reshaping the property landscape.
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Zillow Controls Data Flow Inside ChatGPT
- Zillow built its ChatGPT app as a contained Zillow experience with MLS attribution and guardrails.
- OpenAI agreed not to use Zillow's data to train its models and the app keeps data inside Zillow's servers.
ChatGPT Provides Intent, Zillow Provides Data
- The Zillow app receives context (intent) from ChatGPT but not full prompts or PII.
- Zillow then serves results from its servers while ChatGPT orchestrates the experience.
Zillow Paved The Way For Industry Integration
- Zillow's work with OpenAI established technical guardrails other real-estate entrants can reuse.
- That collaboration reduces repeated policy friction for future partners building on ChatGPT.