Leveling Up with Eric Siu THE Marketing Product for 2022 - How Mutiny Decreases Ad Costs By 60%
Hiring an engineer for personalization and driving conversion rates is costly and time-consuming. Luckily the new platform, Mutiny, can give you a jump start without the need to hire any new employees! In today’s episode, Eric interviews Jaleh Rezaei, CEO and co-founder of Mutiny about THE marketing product for 2022: how Mutiny decreases ad costs by 60%+. Tuning in you’ll hear how Jaleh’s talent for engineering, love of marketing, and passion for sales, resulted in a no-code platform that gives customers everything they need to drive personalization on their website. In our conversation, we discuss the inner workings of Mutiny, what you can expect when you sign up and how small changes to personalization can result in unexpectedly high conversion rates. To learn more about Mutiny and its ability to turn your website into your number one revenue channel, tune in today!
TIME-STAMPED SHOW NOTES:
- [00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
- [00:15] Today’s topic: THE Marketing Product for 2022: How Mutiny Decreases Ad Costs By 60%+.
- [00:53] Get to know Jaleh Rezaei, founder and CEO of Mutiny, and how she started the company.
- [03:46] How Mutiny is different from other customer data platforms that are out there.
- [06:00] How Mutiny advises customers on actionable steps to drive conversion and personalization.
- [08:15] The playbook that Mutiny offers its users and how it benefits the customers.
- [10:14] Examples of how customers are using Mutiny to drive inbound conversion and target account-based marketing (ABM).
- [11:00] How Mutiny can make landing pages adapt to the wiki use case and why that’s so useful.
- [12:40] Examples of the outsized impact that small changes can have on conversions.
- [13:01] The unexpectedly simple elements that shape personalization.
- [17:27] How Mutiny generates content from a baseline webpage, like the customer's landing, pillar, or solutions pages.
- [18:34] A breakdown of Mutiny’s ideal customer.
- [20:14] Mutiny’s plans for future outbound integrations.
- [20:53] Hear about Jaleh’s favorite business book Creativity Inc: Overcoming the Unseen Forces That Stand in the Way of True Inspiration.
- [21:24] Discover Jaleh and her team's favorite tools: MadKudu and Segment.
Resources From The Interview:
- Mutiny
- Try out the Mutiny Demo: https://demo.mutinyhq.com/
- Gusto
- Notion
- Amplitude
- Livestorm
- Qualtrix
- HubSpot
- MadKudu
- Segment
- Must-read book: Creativity Inc: Overcoming the Unseen Forces That Stand in the Way of True Inspiration
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