In this episode of The GSD Show, the leading fitness business podcast, we dive into a game-changing sales strategy: đź“Ł WANTS are accomplished by NEEDS đź“Ł
Ok, so what does this mean? 👇
People don’t spend money on things they NEED -- In fact, they cringe every time they do it. Think about it this way...
How often do you shout, “I can’t wait to pay this medical bill!”❓ Exactly. Which means…
You have to focus on the things people WANT in order to convince them to purchase something they NEED (a Membership) 👇
They WANT to look better, so they NEED to exerciseThey WANT to feel better, so they NEED to improve their nutritionThey WANT to go about their day pain-free, they NEED mobility training
Look at those NEEDS… those don’t sell prospects. Their WANTS do, right?
I break all of this down and give you some tactical role-playing to focus on a prospect’s WANTS. BUT...
...this isn’t JUST for prospects… it applies to YOU and how you run your Fitness Studio.
🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.
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Mike Arce- CEO & Founder of Loud Rumor
Loud Rumor- Where the Best Gyms Go to Grow
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Mike Arce: https://www.linkedin.com/in/mikearcelive/
Loud Rumor: https://www.linkedin.com/company/loud-rumor
Behind Gym Doors | A Fitness Business Podcast