Digitizing Art For A Business with Sally King McBride of The Letter Nest

May 2, 2023

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When Sally’s friends and family started having children, she looked for gifts that would be meaningful and lasting. As an artist, she decided to create watercolor name paintings. Soon, the commissions started flooding in and she had a proof of concept for a business.

In today’s episode, we sit down with Sally King McBride, founder of The Letter Nest, a brand of educational and elevated alphabet art. She shares her biggest wins, how her parents fostered her abilities, the mission behind The Letter Nest, and so much more.

“My parents always treated my artwork very seriously. And as an academic course for much of my schooling, and it was never thought of as ‘Oh, that's her side hustle,’ or, ‘Oh, that's her hobby.’ I can't stand that word. This was always my occupation. I treated it that way. And so do they.” - Sally King McBride

This week on Startups in Stilettos:

Sally tells us what she didn’t know before launching her business (3:09)
Sally shares her biggest wins (5:11)
Sally discusses how she knew to go full-time with the Letter Nest (7:30)
Sally shares what her parents did to set her on the Entreprenista path (12:10)
Sally goes in-depth about the interpersonal skills she has learned (15:29)
Sally discusses the mission behind her business (17:27)
Sally shares where she gets her inspiration from (20:11)
Jess talks about how much free content to give away to your audience (23:02)

Resources Mentioned:

Our Favorite Quotes:

“I took my first commission for professional painting when I was still in high school.” - Sally King McBride
“My work is as much about the teaching as it is about the joy, and they have to go hand in hand or you will not get the child's engagement.” - Sally King McBride
“There is a litmus test for whether there can be a full alphabet around something.” - Sally King McBride

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