saas.unbound AI-first playbook: how to win in SaaS without a big team with Benjamin Spinola @SlidesGPT
Sep 22, 2025
Join Benjamin Spinola, founder of SlidesGPT and an expert in AI-driven SaaS, as he shares insights on automating the PowerPoint experience. He discusses the competitive landscape against larger AI firms and why his focus has shifted from B2C to B2B to harness enterprise potential. Benjamin also dives into the power of SEO, challenges in inbound marketing, and his unique approach to customer support. Learn how his lean team leverages AI for efficiency while navigating the complexities of growth and profitability.
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From Engineer To AI Presentation Founder
- Benjamin Spinola started in mechanical engineering and transitioned into tech and marketing before founding SlidesGPT.
- He built SlidesGPT to remove tedious PowerPoint work so presenters can focus on their message.
Defendability Through Multiple Business Legs
- Small features can be displaced by larger players, but niche positioning and multiple business legs reduce that risk.
- SlidesGPT pursues both B2C and B2B paths to diversify and remain relevant.
Shift Toward B2B For Deeper Value
- Move from broad consumer use to B2B when power users demand premium features.
- Build features that fit company-specific needs because general models won't serve every niche.