SPA Girls Podcast – EP285 – Interview with Janie Crouch : Launching a romance series

Get ready to be inspired! Our guest today, USA Bestseller, Janie Crouch, writes passionate romantic suspense (both traditionally published and self-published) and she’s recently launched her indie Linear Tactical series to six-figure success.

Janie is a winner and/or finalist of multiple romance literary awards including the Golden Quill Award for Best Romantic Suspense, the National Reader’s Choice Award, and the coveted RITA© Award by the Romance Writers of America.
When she’s not listening to the voices in her head—and even when she is—she enjoys engaging in all sorts of crazy adventures (200-mile relay races; Ironman Triathlons, treks to Mt. Everest Base Camp) traveling, and movies of all kinds.
Her doctoral dissertation focused on how people formed and maintained relationships with sci-fi/fantasy characters. In her academic writing she was often told she needed to “dial down the drama”. She’s glad to finally be writing something where no tells her that anymore.

Her favorite quote: “Life is a daring adventure or nothing.” ~ Helen Keller.

In keeping with that quote, Janie’s approach to launching her romantic suspense series was GO BIG and ALL IN.
She discusses her release strategy, approach to advertising – what has worked for her and what HASN’T, as well being very upfront about her income and how much she’s spending on advertising to grow her sales.

Janie also discusses how she launched wide initially, then took her books into Amazon exclusively – and the pros and cons of doing that. Connecting with her readers has been a key component to her success via her readergroup and newsletter. Janie shares tips and advice on how she built her readership, and how she approaches the Business of Authoring and separates it from the creative side of writing.

This is a fascinating episode and we’re sure you’ll want to listen or watch it more than once!