Talking to Ourselves

Episode 62: Chris Beresford-Hill hosts Jeff Goodby

Jan 26, 2023

Chris Beresford-Hill hosts Jeff Goodby, co-founder of Goodby, Silverstein & Partners. They discuss their experiences in the office, the importance of collaboration, working from home during the pandemic, fostering a supportive culture for creativity, rebellion and love in advertising, the importance of honesty and empathy, perspectives on creative awards, and experiences with people leaving and returning.

01:02:42

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Episode guests

Jeff Goodby

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Episode notes

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Quick takeaways

Being in the office fosters routine, casual interactions, and mentorship opportunities for younger employees.

Building a culture of support and fearlessness in the workplace encourages creativity and risk-taking.

Advertising should push boundaries, create shared experiences, and surprise audiences to become impactful and shareable.

Deep dives

Importance of Being in the Office

Being in the office provides a sense of routine and separation between work and home life. It allows for casual interactions and mentorship opportunities, which are beneficial for younger employees.

Introduction

2min

Reflections on Working from Home and the Importance of Being at the Office

2min

Childhood, Parents, and Influence

3min

Creating a Supportive Culture for Creativity

15min

Rebellion, Creative Vandalism, and Love in Advertising

5min

The Importance of Honesty and Empathy

15min

Perspectives on Creative Awards

15min

Experiences with People Leaving and Returning

4min

GUEST HOST: Chris Beresford-Hill, NA President and Chief Creative Officer at Ogilvy. Chris has been on the Adweek CREATIVE 100, Business Insider’s Most Creative People in Advertising, and the AdAge 40 Under 40.

GUEST: Jeff Goodby, co-founder and co-chair of Goodby, Silverstein & Partners. Since its inception in early 80s, Goodby has won Agency of the Year multiple times by multiple publications. The Museum of Modern Art has placed several of their ads into permanent rotation, including “got milk?” and the Budweiser Lizards. In 2006, Jeff was inducted into the Advertising Hall of Fame. In 2010, Adweek named Jeff and partner Rich Silverstein 'Executives of the Decade.' In 2019, Jeff and Rich received Cannes’ highest honor: The Lion of St Mark. In 2020, Jeff and Rich taught advertising for the acclaimed content series, Masterclass.

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Talking to Ourselves

Episode 62: Chris Beresford-Hill hosts Jeff Goodby

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Importance of Being in the Office

Creating a Supportive and Fearless Culture

Approaching Advertising as Art

The Value of Relevance and Freshness in Advertising

Navigating the Challenges of Awards and Recognition

Remember Everything You Learn from Podcasts