Episode 62: Chris Beresford-Hill hosts Jeff Goodby
Jan 26, 2023
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Chris Beresford-Hill hosts Jeff Goodby, co-founder of Goodby, Silverstein & Partners. They discuss their experiences in the office, the importance of collaboration, working from home during the pandemic, fostering a supportive culture for creativity, rebellion and love in advertising, the importance of honesty and empathy, perspectives on creative awards, and experiences with people leaving and returning.
Being in the office fosters routine, casual interactions, and mentorship opportunities for younger employees.
Building a culture of support and fearlessness in the workplace encourages creativity and risk-taking.
Advertising should push boundaries, create shared experiences, and surprise audiences to become impactful and shareable.
Deep dives
Importance of Being in the Office
Being in the office provides a sense of routine and separation between work and home life. It allows for casual interactions and mentorship opportunities, which are beneficial for younger employees.
Creating a Supportive and Fearless Culture
Building a culture of support and fearlessness in the workplace allows for creativity and risk-taking. Leaders should encourage employees to feel comfortable expressing their ideas and provide guidance to help them realize their potential.
Approaching Advertising as Art
Advertising should be seen as a form of art, pushing boundaries and creating shared experiences. The best ideas are often the ones that surprise and captivate audiences, making them eager to share and discuss them.
The Value of Relevance and Freshness in Advertising
Maintaining relevance and freshness in advertising is important for staying engaged and excited in the industry. Keeping up with the changing landscape, embracing new ideas, and constantly pushing the boundaries of creativity are essential.
Navigating the Challenges of Awards and Recognition
While awards can be a subjective and competitive aspect of the industry, they should not be ignored. Acknowledging the importance that awards hold for employees and clients creates a supportive environment. However, true greatness is measured by the impact and recognition generated by the work itself, not solely by awards.
GUEST HOST: Chris Beresford-Hill, NA President and Chief Creative Officer at Ogilvy. Chris has been on the Adweek CREATIVE 100, Business Insider’s Most Creative People in Advertising, and the AdAge 40 Under 40.
GUEST: Jeff Goodby, co-founder and co-chair of Goodby, Silverstein & Partners. Since its inception in early 80s, Goodby has won Agency of the Year multiple times by multiple publications. The Museum of Modern Art has placed several of their ads into permanent rotation, including “got milk?” and the Budweiser Lizards. In 2006, Jeff was inducted into the Advertising Hall of Fame. In 2010, Adweek named Jeff and partner Rich Silverstein 'Executives of the Decade.' In 2019, Jeff and Rich received Cannes’ highest honor: The Lion of St Mark. In 2020, Jeff and Rich taught advertising for the acclaimed content series, Masterclass.
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