Audience of One
#040 - Kevin Espiritu on Audience-Content Fit, Paradoxes, & Growth
Nov 1, 2023
Kevin Espiritu, Founder and CEO of Epic Gardening, talks about content creation, passion development, paradoxes, cinematic universes, global food supply chain, and more. They discuss the importance of writing skills, finding your passion, and leveraging the Pareto principle. They also explore the transition from a lifestyle business to a venture-backed company, creating audience-content fit, and the success of Marvel's Cinematic Universe as a blueprint for creators. The podcast delves into competing priorities in content creation, the complexity of the global supply chain, and the significance of honesty in achieving one's goals.
54:04
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Quick takeaways
- Finding the right fit between the creator's content and the audience's preferences is crucial for a successful creator business, driving faster growth and loyalty.
- Starting with a strong audience-content fit makes it easier for creator businesses to develop and sell products that align with their audience's interests and needs, leveraging existing trust and credibility.
Deep dives
The importance of audience-content fit in creator businesses
A key aspect of successful creator businesses is finding the right fit between the creator's content and the audience's preferences. By creating content that genuinely interests and engages both the creator and the audience, the business has a strong foundation. This audience-content fit provides an unfair advantage in the market, driving faster growth and loyalty.
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