Ulta Beauty Launches Marketplace – Game-Changer for Customers & Retail Media?

In the latest edition of Omni Talk’s Retail Fast Five, sponsored by the A&M Consumer and Retail Group, Mirakl, Simbe, Infios and Ocampo Capital Chris Walton and Anne Mezzenga discuss: Ulta Beauty going big with a new curated online marketplace—what does this mean for customers, loyalty, and retail media? Chris and Anne break down why this is a savvy move for Ulta, how Mirakl enables quick marketplace rollouts, and why 2025 is shaping up as the year of marketplace dominance in retail in this latest episode of the Omni Talk Retail Fast Five, brought to you by the A&M Consumer and Retail Group, Simbe, Mirakl, Ocampo Capital and Infios.

(0:02) – Ulta Beauty’s official marketplace announcement

(0:20) – “Curated” marketplaces—real or just marketing?

(1:02) – Why this is a smart move for Ulta’s customers

(2:08) – Retail media revenue and loyalty points as key drivers

(3:14) – The role of Mirakl in accelerating marketplace adoption

(4:30) – 2025: The year of the marketplace (Best Buy, Janie and Jack, Ulta)

(5:46) – Data value in high-frequency beauty purchasing

(6:03) – How Ulta’s platform could attract CPG advertisers

If you're in retail or beauty, this is one trend you can't afford to miss. Ulta's move could reshape the future of digital commerce in beauty and wellness.

For the full episode head here: https://youtu.be/K-LainhQQyY

#ultabeauty #ecommercetrends #retailinnovation #beautyindustry #retailmedia #customerloyalty #OmnichannelRetail #digitalcommerce #retailtech #beautytech

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