In Episode 3 of our Trench Tips series, we break down Chapter 3 of Sales Is Therapy: “Welcome to the Jungle.” We all carry prehistoric wiring - and in sales, those old survival instincts can sabotage us.

This episode dives into why fight-or-flight kicks in during cold calls, tough conversations, and high-pressure moments… and how to retrain your brain so you can stay calm, present, and in control. If you’ve ever felt panic dialing, overthinking, or the urge to avoid selling altogether, this one will resonate with you.

Get the book “Sales Is Therapy” here: https://amzn.eu/d/dJsWoXp

What you’ll learn in this episode:

Why your brain reacts to sales like danger
How fight-or-flight shows up in sales conversations
Why panic + fear destroy performance
CBT-style reframing to calm the system
How to turn fear into forward momentum

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Rewiring the Sales Brain: How to Control Panic and Pressure