Mobile Dev Memo Podcast
MDM Canon: Why Analytics Teams Fail
Feb 28, 2024
The podcast discusses common issues faced by analytics teams, including lack of agency, investment in infrastructure, and improper placement in the organization. It explores the significance of merging performance data from ad channels and engagement data to enhance user acquisition and product tuning. It also emphasizes the importance of empowering analytics teams for organizational success and addressing deeper 'why' and 'how' questions for valuable analysis.
41:27
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Quick takeaways
- Analytics teams require authority to drive revenue growth by prioritizing tasks and making strategic decisions.
- Investing in robust infrastructure and tools is crucial for analytics teams to deliver meaningful insights and drive product improvements.
Deep dives
The Importance of Agency and Authority in Analytics Teams
For analytics teams to provide genuine value and drive revenue growth, they need to prioritize their tasks, define their roadmap, and have the authority to dictate what they should be working on. If an analytics function is perceived as a value driver, it must be empowered to make decisions that contribute to revenue growth. Lack of agency and authority can lead to a reactive approach where the team is solely focused on answering basic what questions instead of delving into deeper insights.
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