I grabbed a 20-minute chat with Nikos (@moraitakis), to discuss a range of SaaS-related topics: - How Workable was started (in Greece) and eventually moved to Boston - SaaS Metrics and measurement in a high-growth environment - Customer Churn characteristics – Dealing with a high amount of “sleeper” accounts that eventually reactivate - Pausing vs. cancelling subscriptions, and the perceived difference for customers - The economics of a SaaS business past initial traction stage, and the difficulty of capturing/balancing other business costs - LTV, Payback Period and how to make them useful
