Chris Plante, editor in chief and co-founder of Polygon, dives into the booming anime market, revealing it’s now on par with the NFL in terms of revenue. He discusses how streaming platforms have transformed anime from niche to mainstream, appealing especially to Gen Z. Plante also sheds light on cultural representation within the genre and the ongoing debates around what defines 'true' anime. The conversation touches on the significant impact of climate change on cherry blossoms, connecting culture and current events.
Anime's expansion from niche to mainstream in the U.S. is driven by streaming platforms, engaging younger audiences with diverse genres.
The economic impact of anime rivals that of major sports, emphasizing its significance in entertainment and prompting innovative marketing strategies.
Deep dives
The Rise of Anime in Mainstream Culture
Anime has profoundly expanded its reach in the United States, shifting from a niche interest to a mainstream phenomenon, particularly among younger audiences. This change is largely attributed to improved accessibility via streaming platforms like Netflix and Crunchyroll, which provide extensive libraries of anime content for a modest monthly fee. As a result, Gen Z individuals are now exposed to a vast range of genres and styles that were previously difficult to obtain, fundamentally altering the landscape of animated entertainment. For instance, where older generations had to rely on limited VHS tapes, today's audience can access countless series and films instantly, leading to a more diverse and engaged fanbase.
Diversity in Anime Content and Fandom
The diversity of anime content not only caters to a wide range of tastes but also reflects an array of cultural and identity narratives, making it appealing to a broad audience. Anime encompasses various themes, from sports and cooking to LGBTQ+ representation, allowing viewers from different backgrounds to find stories that resonate with them. This variation is significant in attracting viewers who may not traditionally engage with animated content, thus creating an inclusive space for exploration and discussion. The rise of niche genres within anime has led to trends where, for example, even Gen Z fans often purchase apparel inspired by their favorite series, demonstrating the cultural impact of this medium.
The Economic Impact of Anime
The economic significance of anime is comparable to traditional sports franchises like the NFL, with both generating approximately $20 billion in revenue. This staggering figure illustrates how anime has become a central player in entertainment, prompting companies and brands to recognize its vast audience potential. Innovative marketing strategies, such as the Los Angeles Chargers announcing their season schedules with anime-themed videos, exemplify how businesses are tapping into the anime fandom to connect with younger consumers. Despite some perceptions of anime still being viewed as a niche interest, its growing market presence is reshaping how the industry is seen and engaged with among mainstream stakeholders.
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“Anime is colossal. In terms of raw revenue, anime and the NLF are tied at about $20 billion in [annual global] revenue,” said Chris Plante, editor in chief and co-founder of Polygon at Vox Media. “When you think of anime, it can be seen as niche, but the reality is that couldn’t be further from the truth.”
On the show today, Plante explains anime economics, what’s behind the rise of anime in the United States and some of the problematic aspects of the medium.
Later, we’ll discuss how climate change is impacting cherry blossom season and why the commercial real estate crisis could be a big problem for regional banks.
Later, one listener calls in on a landline about landlines. And, this week’s answer to the Make Me Smart question comes from a digital illustrator based in Long Beach, California.