

Make Me Smart
Marketplace
Each weekday, Marketplace’s Kimberly Adams makes today make sense along with her Marketplace colleagues, breaking down happenings in tech, the economy, and culture. Because none of us is as smart as all of us.
Episodes
Mentioned books

Sep 16, 2025 • 17min
The "little treat" economy
Kristin Schwab, a Senior Reporter at Marketplace specializing in retail, dives into her intriguing theory on the 'little treat' economy. She discusses how Americans, especially Gen Z, are indulging in affordable luxuries like fancy candles and gourmet foods as an escape from economic uncertainties. The conversation also highlights how brands, like Gap, are reviving Y2K fashion trends to resonate with this younger audience, blending nostalgia with modern marketing strategies. It's a fascinating intersection of consumer behavior and advertising in today's marketplace.

Sep 12, 2025 • 23min
Who has the power of the purse these days?
In this conversation, Laura Blessing, a Senior Fellow at the Government Affairs Institute at Georgetown University and an expert on the congressional budget process, dissects President Trump's strategies for controlling government spending amid looming shutdowns. They navigate the complexities of congressional negotiations and the executive's influence on budgets. The hosts also introduce a fun game related to the authenticity of quirky news headlines, blending politics with light-hearted banter.

Sep 11, 2025 • 21min
The rise of political violence in America
Regina Bateson, a political science professor at the University of Colorado Boulder, discusses the alarming rise of political violence in America following a recent assassination. She delves into the complex factors fueling this trend, the historical context, and its implications for democracy. The conversation also touches on how personal experiences with violence can shape political views. Additionally, a listener shares a touching story about digitizing her great-grandmother's WWII diaries, highlighting the importance of family heritage and memory preservation.

Sep 9, 2025 • 17min
The future of education research in limbo
Emily Hanford, a senior correspondent at APM Reports and host of the acclaimed podcast 'Sold a Story,' dives into the science of reading. She discusses the recent momentum in reading instruction, driven by her own investigations. However, budget cuts from the Trump administration threaten crucial educational research funding. Hanford reveals how these cuts could halt important studies on effective teaching methods and the shift in legislation affecting reading instruction across the country.

Sep 3, 2025 • 23min
From "How We Survive": ESG, Reincarnated
Explore how personal investments can powerfully combat climate change, especially through climate-conscious retirement options. Discover the surprising carbon impact of workplace retirement plans and the rise of innovative funds that exclude fossil fuels. Delve into the trend of 'green hushing,' where companies downplay their eco-initiatives amid external pressures. Unpack the tension between financial institutions and climate commitments, signaling a need for renewed focus on climate risk in investment strategies.

Sep 2, 2025 • 34min
From "How We Survive": The Death of ESG
Dive into the tumultuous world of ESG investing and its challenges in Texas. Discover how local legislation ignited a backlash against sustainability initiatives. Hear from a self-proclaimed 'carbon king' advocating for traditional energy amid rising controversies. Explore the clash between oil and gas interests and the push for climate action. Unpack the political dynamics fueling anti-ESG sentiments and the broader implications for a sustainable future. The conversation reveals that while the ESG brand may be under siege, its core principles could still thrive.

Sep 1, 2025 • 29min
From "Million Bazillion": Why does organic food cost more than non-organic food?
Stephanie Hughes, a senior reporter at Marketplace, dives into the curious world of organic food pricing. She reveals the reasons behind the higher costs, like labor-intensive farming and stringent USDA certification. Through playful banter, she and the hosts discuss the real challenges organic farmers face and explore why consumers are drawn to organic options. With humorous anecdotes about cucumber farming, they break down the complexities of organic food production, making economics both entertaining and enlightening.

Aug 25, 2025 • 51min
The Real Costs: Special Coverage from "Marketplace"
Explore the tumultuous economic landscape shaped by inflation and a weakening job market. Delve into how the Consumer Price Index impacts perceptions and personal experiences, from job satisfaction to rising prices. Uncover the intriguing link between a strong stock market and economic turmoil, as well as the role of economic literacy in navigating this shifting terrain. Real-life stories reveal the emotional toll of current conditions, emphasizing the challenges of agricultural planning and the critical need for reliable economic metrics amidst uncertainty.

Aug 22, 2025 • 27min
Economics on Tap: Anime Edition
Dive into the colorful world of Anime NYC as the hosts explore its massive economic impact, revealing a $6.6 million boost even during the pandemic. Cosplay dynamics and the vibrant community take center stage. Learn how anime series like 'Cells at Work' teach economics, while vendors face financial struggles. The conversation shifts to corporate accountability, spicing things up with trends linking millennials to a love for fiery flavors. Wrap it all in reflections on workplace salary strategies and the importance of thoughtful financial dialogue.

Aug 21, 2025 • 16min
What to know about changing COVID vaccine guidelines
COVID-19 cases are rising, and vaccine guidelines are shifting, leaving many uncertain about eligibility and insurance coverage. Meanwhile, Washington D.C. residents feel a sense of powerlessness as security increases under Trump’s federal takeover. Surprisingly, The Onion is thriving with a comeback of its print edition, proving that physical media still has relevance. Plus, a lively discussion on the excitement surrounding cosplay at upcoming anime conventions adds a touch of vibrancy to the conversation.