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PT Profit Podcast
How to Grow Your Audience, Why Some People Struggle and Others Don't
Sep 27, 2022
35:12
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Learn how to grow your audience by focusing on building a genuine and engaged audience, rather than chasing follower count. Overcome the fear of judgment and the struggles of growing your audience by staying consistent, providing value, and being visible. Discover the importance of having a supportive team and the power of showing up despite fear. Find out how to attract an engaged audience in the health and wellness space by providing clarity in messaging and building trust.
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Quick takeaways
- Building an engaged audience of targeted individuals is more important than simply amassing followers, as followers alone do not guarantee success or revenue.
- Focus on providing value to your specific niche and message, embracing specificity in defining the problem you solve, your unique solution, and the tangible outcomes you provide, in order to cultivate a dedicated audience.
Deep dives
The Importance of Audience Growth
Growing your audience is crucial for business success. However, it's important to differentiate between an audience and followers. Followers alone do not guarantee success or revenue. Instead, focus on building an engaged audience of people who find value in what you offer. This audience should be specifically targeted and aligned with your message. By providing clarity, entertainment, and connection, you can attract and retain loyal audience members who are genuinely interested in your expertise.
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