I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io

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Today I’m talking to Dan Kaplan, a former magazine journalist turned product marketer who is now a marketing consultant with Exponents in Silicon Valley.

Dan is fighting for marketing to be great again, for the first time. He has seen many tech startups fail due to weak marketing foundations.

Listen in to our very interesting chat about what companies need to do instead in order to succeed.

Topics covered:

Frustration with anti-marketing bias
Changing careers from journalism to marketing
Product development as marketing
Weak marketing foundations in the tech world
Actionable marketing advice and tools for SaaS startup

Resources mentioned:

“Silicon Valley’s Self Fulfilling Prophecy Of Mediocre Marketing” by Dan Kaplan
“232 Startup Failure Post-Mortems” by CB Insights
“The Top 20 Reasons Startups Fail” by CB Insights
Intercom, Mixpanel, Clearbit - Analytics tools
The Ask Method by Ryan Levesque
Threadling.com & The Foundational Story Framework video

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→ Buy my book: book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io

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Ep. 475 - Q&A - pep talk, training adaptations & the importance of check ins.