Across industries, execs are racing to drive consumer demand. Some are looking to spur enough product innovation to meet their ambitious growth goals. Others are building new loyalty programs that will keep consumers coming back for more. B2B companies are focusing on new sales incentive programs to increase their numbers. But igniting outsize growth isn’t simply about drumming up mass demand. And as the first wave of results come in from these growth initiatives, some leaders are beginning to notice an underlying flaw in their assumptions. And that flaw has massive implications for how large companies think about growth. An age of microtribes may require companies to fundamentally rethink their approach to innovation… “The flood gates are out there.”

For more on microtribes, visit: https://www.jumpassociates.com/why-microtribes-are-wrecking-company-growth-plans/

#microtribes #growth #nichemarkets #futureofbusiness #consumerdemand

Chapters 1:23 Market Assumptions

6:04 The Rise of Microtribes

14:00 Organizing by Tribe

30:00 Headlines of the Future

Headlines of the Future

1. Korean scientists found a way to grow beef stem cells inside of rice without substantially increasing its cost. https://www.freethink.com/science/cultivated-beef-rice 
2. Increased glacial melt due to global warming brings us closer to catastrophically slowing down the Gulf Stream. https://theconversation.com/atlantic-ocean-is-headed-for-a-tipping-point-once-melting-glaciers-shut-down-the-gulf-stream-we-would-see-extreme-climate-change-within-decades-study-shows-222834
3. Researchers are successfully growing animals in an artificial wombs called Biobags. https://www.freethink.com/futurology/artificial-wombs-ectogenesis

Links

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The Jump Podcast

The Jump Podcast features Dev Patnaik in dialogue with Michelle Loret de Mola. This is the conversation for future-focused leaders thinking about strategy, culture and leadership. The world is crazy. Everything seems to be changing, and not always in a good way. Today, business leaders are struggling to figure out avoid becoming the next Kodak, Blackberry or Blockbuster. But fear not, dear listener. Things can get better. People can do better. And the world can be better.

Jump Associates

Jump is the world’s leading independent strategy and innovation firm. We work with the world’s most admired companies on their most important growth challenges. Using a future focused approach to strategy, we’ve helped these firms to grow their businesses in times of change.