Woman Owned: The Growth Podcast for Women Entrepreneurs EP409: How to Find Your Riches in the Niches
What impact would it have on your life if you took the best and left the rest? In all areas of your life, how would keeping what’s essential and getting rid of the rest improve it? Real growth comes when you refine your focus and return to what matters.
Many of you are wondering how to get faster at making money. You’ve established what it is you’re good at and what you can offer, now you’re ready for the next level. That next level is the final “P” in this podcast’s name, Position.
You will find riches in your niches. When you narrow your focus, refine what you offer, and focus on your Most Valuable Buyers, amazing things happen. You speed up the flow of money and you increase your sales velocity.
In today’s episode, I’m talking about the remarkable and disruptive power of niching down. By taking the best and leaving the rest, you’re left with a smaller field to play and practice in. I’m sharing how you can master your sales velocity and get faster at making money just by refining your attention and narrowing your focus. By assessing your position in the marketplace and in your MVB’s lives, you can double down on what’s truly essential.
Today on the Power + Presence + Position Podcast:
- What it means to take the best and leave the rest.
- How having the courage to refine can change your life and your business.
- Why the riches truly are in the niches and what that means.
- How to refine in a way that doesn’t alienate your current customers.
- Why you need to get clear on what your MBVs want.
- My key action step for beginning your research on your MVBs.
Resources Mentioned:
- Learn how to refine your niche, build your pipeline, and take control of your business in my new Niching in Place + Marketing Through Adversity program!
- Join the Power + Presence + Position community on Facebook!
Love the show? Let us know!
Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!
What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month’s drawing!
Join the Community of Practice!
Want enriching conversation with intelligent, insightful women entrepreneurs, who are unapologetic about their ambition? Join me in the Power + Presence + Position community - the free, invite-only community for fierce, high-level women entrepreneurs making a huge impact on the world. You’ll get access to our book club, happy hours, and executive round tables where we talk about the issues that matter most to women entrepreneurs.
If you’re ready to take your business to the next level and be part of the best conversation about women entrepreneurship on the internet, join me in the free Power + Presence + Position community today!