The goal of this episode is to help you understand what makes a GOOD podcast, and help you decide if you should also be a video podcast. 

As it's the beginning of the year, MANY people will be selling you on how you can quit your job with no effort, no work, and how easy it is to leave the 9 to 5. They rave at how much money you will make, after all, they are on a boat! And you will do it quickly.

I just can't do that. I want people who are fueled by passion, and understand there is a process of 

• Plan
• Launch
• Grow
• Monetize

So today we are going to first look at what makes a GOOD podcast, and then what is going on with the Podcasting space with places like YouTube and Spotify. 

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Make sure you are doing two or more of the following:

• Laugh
• Cry
• Think
• Groan
• Educate
• Entertain

If you do NONE of these you are boring your audience. Some other items I mentioned today:

Relevence - When it comes to good content another key ingredient is relevance. When I heard the phrase ‘overwhelm” at a podcast conference FOUR TIMES I created episode 871 Overcoming Podcast Overwhelm: Three Free Tools and a Strategy.

Authenticity - Be yourself. Authenticity builds a connection with your audience. Don't be afraid to show personality and vulnerability. Don’t let Chat GPT wash your personality out of your show.

Storytelling - We love a good story. How can you make your show more entertaining? Tell a good story.

Research - State your sources when available. We want people to trust us, and when we show the work we put into the show, it can help the listener trust what they are hearing.

Rehearsal: Practice makes perfect. Rehearse your content to iron out any kinks and ensure smooth delivery.

Timeliness: Stay current. If your podcast covers time-sensitive topics, make sure to provide up-to-date information. This is one of those, "it depends" topics.

In the Book Listenable: The Content and Delivery System to Set Your Podcast Apart

Bert Wiess (Hey Bert! Call me. I want to interview you) boils it down to this: A podcast is made up of two things:

1. Content
2. Delivery

One without the other will not work.

Mentioned In This Episode

Storyworthy Book

Join the School of Podcasting Community

Podcast Launch Checklist

Episode on Launching a Podcast Step by Steps

Overcoming Podcast Overwhelm: Three Free Tools and a Strategy

Listenable Book By Bert Weiss

Profit From Your Podcast Book

Dave's YouTube Channel

Dave's Podcasting Newsletter

Buy Dave a Coffee

Put Dave In Your Pocket

Where Will Dave Be?

The Author Inside You

Camo App Turns Your Phone Into a Webcam

Burned Out at 19 Video

YouTube Advice Video

The Feed Libsyn's Podcast

Full show notes at www.schoolofpodcasting.com/912

Mentioned in this episode:

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2024 Audience Survey