School of Podcasting: Expert Tips for Launching and Growing Your Podcast

From Podcast Launch to Delivery: Unveiling Realistic Expectations for Aspiring Podcasters in 2024

Jan 1, 2024

The podcast discusses realistic expectations for aspiring podcasters in 2024, including the importance of creating a good podcast through laughter, tears, and education. It provides tips for aspiring podcasters and explores the future of podcasting. The significance of downloads and completion rates in measuring success is examined, along with the misconceptions and comparisons podcasters face. The impact of overpaying for exclusive shows and challenges in podcast advertising are also addressed.

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ADVICE

Prioritize Relevance And Authenticity

Make your podcast relevant and authentic to build listener trust and connection.
Use research and storytelling, and avoid letting AI remove your personality from episodes.

ADVICE

Rehearse To Improve Delivery

Rehearse episodes, especially your first ones, to improve delivery and confidence.
Practice until scripted material sounds natural and use pauses and inflection to avoid monotone reads.

INSIGHT

Downloads Are Value Times Promotion

Downloads = value delivered times smart promotion; building alone won't attract listeners.
Focus on content + delivery, then multiply reach with consistent promotion strategies.

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The goal of this episode is to help you understand what makes a GOOD podcast, and help you decide if you should also be a video podcast.

As it's the beginning of the year, MANY people will be selling you on how you can quit your job with no effort, no work, and how easy it is to leave the 9 to 5. They rave at how much money you will make, after all, they are on a boat! And you will do it quickly.

I just can't do that. I want people who are fueled by passion, and understand there is a process of

Plan
Launch
Grow
Monetize

So today we are going to first look at what makes a GOOD podcast, and then what is going on with the Podcasting space with places like YouTube and Spotify.

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Making a Good Podcast

Make sure you are doing two or more of the following:

Laugh
Cry
Think
Groan
Educate
Entertain

If you do NONE of these you are boring your audience. Some other items I mentioned today:

Relevence - When it comes to good content another key ingredient is relevance. When I heard the phrase ‘overwhelm” at a podcast conference FOUR TIMES I created episode 871 Overcoming Podcast Overwhelm: Three Free Tools and a Strategy.

Authenticity - Be yourself. Authenticity builds a connection with your audience. Don't be afraid to show personality and vulnerability. Don’t let Chat GPT wash your personality out of your show.

Storytelling - We love a good story. How can you make your show more entertaining? Tell a good story.

Research - State your sources when available. We want people to trust us, and when we show the work we put into the show, it can help the listener trust what they are hearing.

Rehearsal: Practice makes perfect. Rehearse your content to iron out any kinks and ensure smooth delivery.

Timeliness: Stay current. If your podcast covers time-sensitive topics, make sure to provide up-to-date information. This is one of those, "it depends" topics.

Bert Weiss Boils Podcasting Down to Two Items

In the Book Listenable: The Content and Delivery System to Set Your Podcast Apart

Bert Wiess (Hey Bert! Call me. I want to interview you) boils it down to this: A podcast is made up of two things: