LEADING BRANDS® — Wavebreak Podcast Inventing The Cold Plunge: How Plunge Took Ice Baths To The Next Level
In this episode of the Wavebreak Podcast, Dylan Kelley interviews Ryan Duey, the co-founder and co-CEO of Plunge. Plunge is the creator of The Cold Plunge that you've seen all over your social media feeds the past few years.
In this episode, we cover:
- The fascinating founding story of Plunge and their journey in popularizing the term "Cold Plunge"
- How the brand was able to secure partnerships with leading athletes and influencers
- Future plans for expansion into additional products and the commercial market
Ryan Duey is the co-founder and co-CEO of Plunge.
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