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Explore Taylor Swift's rise to become a global brand and her record-breaking tour. Discover how Taylor Swift's concerts have impacted local economies and the events industry. Learn about the influence of government stimulus on inflation and Taylor Swift's music dominance through social media. Dive into Taylor Swift's record deal, ownership of her masters, and her ability to challenge big music streaming companies and record labels.
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Quick takeaways
- Taylor Swift's direct communication with her fans through social media and Easter egg drops has kept her in the news cycle and maintained her music dominance.
- Taylor Swift's eras tour has generated significant consumer spending and economic impact, revitalizing downtown areas and providing a boost to small businesses.
Deep dives
Taylor Swift's Tour Success and Fan Engagement
Taylor Swift's eras tour has been a massive success, with ticket sales likely to make her the highest-grossing female touring artist of all time. The tour's popularity is driven by Swift's dedicated fan base, known as Swifties, who rally together on social media to share advice on purchasing tickets. Despite doing no media for the tour, Swift's direct communication with her fans through social media and Easter egg drops has kept her in the news cycle. Her marketing strategies and authentic brand have built a loyal following over nearly two decades.
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