The Impact of Taylor Swift on Local Businesses and Tourism

Taylor Swift's Eras tour is predicted to make a record $1 billion - but how?

As countries around the world grapple with high inflation, how has Taylor Swift been able to persuade fans to spend money?

Olivia Wilson speaks to Brittany Hodak, author of Creating Superfans, to understand the role Swiftomania has played in her commercial and financial success.

Tyler Morse is the CEO of MCR, the third largest hotel owner-operator in the United States. He explains how Taylor Swift’s concerts have had a significant impact on the local economies of the cities she has toured in – including some of his hotels in Phoenix, Arizona.

Presented and produced by Olivia Wilson.

(Image: Taylor Swift performing in Seattle. Credit: Getty Images)