

Generating ideas
12 snips Dec 14, 2022
Join Amelia Tait, a freelance feature writer known for her engaging takes on culture, and Ellie Levenson, a journalism lecturer specializing in creativity. They dive into the art of generating compelling story ideas, sharing personal anecdotes and the significance of real-life interactions. Discover how a museum visit sparked an article on nostalgic bubble bath bottles, and learn practical tips for capturing fleeting inspirations. They emphasize the power of curiosity and audience connection in crafting narratives that resonate.
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Bubble Bath Bottles
- Amelia Tait found inspiration in a museum exhibit of bubble bath bottles.
- This led to an Observer article about the rise and fall of novelty bath products.
Lockerbie Bombing
- A plaque commemorating Lockerbie bombing victims at Syracuse University inspired Ellie Levenson.
- She wrote a feature for the FT Magazine about how Americans commemorate tragedies.
Cultivate Curiosity
- Retrain your brain to question the origins and motivations behind everyday things.
- Look for the "who, what, when, where, why" in observations.