Julianna and Patricia dive into the nuances of personal and professional branding. They discuss the crucial difference between visibility and branding, emphasizing the importance of building a solid foundation and clearly defining one's career goals. Tune in for learning how to outline a comprehensive framework for creating a personal brand, including understanding your audience, using LinkedIn effectively, and the benefits of in-person networking.

We'll talk about:

00:00 Introduction to Elevated Leadership
00:32 Understanding Personal and Professional Branding
01:09 Visibility vs. Branding
02:49 The Importance of Clarity in Branding
04:45 Building a Strong Personal Brand
07:49 Effective Branding Strategies
12:18 Practical Steps to Create Your Brand
14:42 Leveraging LinkedIn and In-Person Networking
21:11 Final Thoughts and Encouragement

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86. Branding: The New Essential Career Search and Advancement Skill