Bloomberg Business of Sports Vince McMahon’s XFL Reboot Looks 100 Years Ahead
XFL Chief Executive Officer Oliver Luck and President Jeffrey Pollack join Scott Soshnick, Eben Novy-Williams and Michael Barr to discuss a host of issues related to the business of sports, including what it takes to launch a new professional sports league. The XFL, which is being funded by WWE founder Vince McMahon, begins play this weekend. The executives discuss a range of topics related to the league and its business, including players, branding, rules and the importance of the XFL’s television agreements with Fox and Disney’s ABC and ESPN. Also discussed is how the teams are branded, why the XFL chose to play in major markets, and how long it’ll take for profitability. Luck and Pollack also talk about the long-term business plan for the league, and whether an affiliation with the NFL is possible.
Hosts: Scott Soshnick, Eben Novy-Williams and Michael Barr
Producer: Tim Herro
To contact the reporters on this story:
Scott Soshnick in New York at ssoshnick@bloomberg.net;
Eben Novy-Williams in New York at enovywilliam@bloomberg.net;
Michael Barr in New York at mbarr18@bloomberg.net
To contact the editor responsible for this story:
Scott Soshnick at ssoshnick@bloomberg.net
See omnystudio.com/listener for privacy information.