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Big Questions with Cal Fussman
Delta’s Alicia Tillman: How To Approach Your Job
Dec 5, 2023
Alicia Tillman, Chief Marketing Officer of Delta, shares how she became one of the most influential CMOs. Topics include the importance of cross-department collaboration, unifying a company through marketing, career progression and transforming big companies, and unlocking specialness and gratitude.
53:23
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Quick takeaways
- Starting something new can be both exciting and nerve-wracking, but having a supportive team can alleviate anxiety.
- Inclusive storytelling and recognizing the value of different departments are crucial for organizational success.
Deep dives
Alicia Tillman's Enthusiastic Approach to Work Inspires Others
Alicia Tillman, Chief Marketing Officer at Delta Airlines, is known for her passion and enthusiasm for her job. She believes that regardless of how long one's career journey has been, starting something new can be both exciting and nerve-wracking. On her first day at Delta, she was greeted by her entire global team of 400 people, which immediately lifted her anxiety. She aims to make her team proud and be the right person for them. Tillman believes that being counted on by others is the greatest inspiration and strives to help people realize their potential and have better days.
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