The Game with Alex Hormozi Your Best Leverage Is Knowing Your Customer | Ep 958
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Oct 15, 2025 Discover the importance of truly knowing your customer for business success. Learn how to attract high-ticket clients by effectively testing new audience segments. Explore the power of visual proof and strategic content production to enhance conversions. Gain insights into segmenting and prioritizing high-value buyers while focusing on absolute profit per order. Alex emphasizes the importance of data-driven outreach and advises committing to one vertical for maximum leverage, all while maintaining current business operations.
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Implement Five CTAs In Videos
- Use multiple CTAs across videos to increase lead volume immediately.
- Implement the five CTAs in your content at different points for incremental improvement.
Add One Experimental Video
- Keep your two proven video formats and add one experimental video each week.
- Use the third video to test targeting higher-ticket customers without risking core lead flow.
Script Visual, Credible Introductions
- Script tight introductions and use visual proof like a lab coat and props to build credibility.
- Structure intros with proof, promise, plan (and optionally pain) to improve retention.