6 Figure Creative

#345: The Only 6 Methods For Getting Clients in 2025

Jan 14, 2025

Promotion is key for freelancers, yet too many rely solely on word-of-mouth. Discover the six effective methods to attract clients in 2025 and avoid the dreaded 'feast or famine' cycle. Learn how to prevent landing only bill-paying jobs and instead focus on projects you love. The conversation emphasizes the importance of being proactive in marketing your services to build a sustainable client base. More clients mean less stress and the power to choose projects that truly inspire you!

24:25

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Quick takeaways

Effective promotion is crucial for freelancers to maintain a steady client flow and avoid the precarious 'feast or famine' cycle.

Building and leveraging owned promotion assets, like an email list, can provide freelancers with stability and greater control over client acquisition.

Deep dives

The Importance of Promotion for Freelancers

Promotion is essential for freelancers hoping to maintain a steady flow of clients and avoid the 'feast or famine' cycle often seen in the industry. Many freelancers mistakenly believe that their skills alone should attract clients, leading to a reliance on word-of-mouth referrals that can be unreliable, especially in the early stages of their careers. This approach can cause a fear-based pricing strategy, where freelancers feel pressured to accept any client just to pay the bills, which ultimately leads to burnout and dissatisfaction. Understanding and effectively implementing promotion can prevent the need to take on unsuitable clients and foster a more fulfilling freelance career.

Essential Promotion Strategies for Creative Freelancers

24min

Today we're continuing with our "Back to Basics" journey by focusing on something that's often overlooked by freelancers - promotion.

Promotion is super important to keep the clients coming in, but a lot of freelancers think they just need to be good at what they do.

They admire those who seem to have endless work, thinking it all comes from word-of-mouth alone. But, in the early days of freelancing, just relying on referrals can be risky, leading to the scary "feast or famine" cycle.

This situation can force freelancers to scramble, taking any job they can just to pay the bills. These "bill-paying" clients might not always be a good match, and we might not even want to work with them, but bills gotta be paid, right?

I've been there, and I can tell you it's a quick way to burn out and start resenting your clients.

In our chat today, we're going to help you avoid getting stuck with just bill-paying clients by sharing six ways to promote your freelance work effectively. If you're having trouble finding enough clients, it's probably because people just don't know you're there.

That's where knowing how to effectively promote yourself comes in. By trying out one or two of the methods we're going to talk about today, you can bring stability to your work. More clients mean less stress, which lets you cherry-pick the projects you really love.

In this episode you’ll discover: