

The Death of Partying and How It Impacts Your Business | Ep. 093
Aug 19, 2025
Socializing is on the decline, with young adults engaging in 70% fewer activities than before. This shift, driven by technology and changing cultural norms, poses challenges for businesses reliant on personal connections. The future lies in creating community-driven experiences over traditional partying. With a focus on purpose rather than entertainment, brands can adapt to a landscape seeking genuine interaction. Leveraging AI can help uncover what binds your best customers, enabling businesses to thrive in this evolving environment.
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Sharp Decline In Social Attendance
- Partying in the U.S. has dropped dramatically, with 50% fewer social event hours since the early 2000s and a 69–70% decline for ages 15–24.
- This signals a broader retreat from public social life, not just a shift in weekend habits.
Screens Replaced Shared Experiences
- The rise of personalized screens and on-demand streaming made shared scheduled viewing rare and individualized entertainment normal.
- That personalization reduces common cultural touchpoints and weakens habits of gathering.
Solitude Rising Across Society
- Americans now spend more time alone than at almost any point in recorded history, a trend Derek Thompson calls the "anti-social century."
- Reduced partying aligns with a deeper rise in solitary behavior, not merely a substitution of social formats.