Elevating Sales Leadership: Navigating Challenges with Proven Strategies – Part II with Alice Heiman | The Good Leadership Podcast #120

According to Forbes.com, Alice Heiman is among the world's leading experts on the complex sale. Heiman and her team incorporate the newest research and best practices to provide sales programs that generate immediate and sustainable results profitably. Alice Heiman, LLC is a leading sales consultancy which helps its clients find new business and grow existing accounts. Alice's Website: https://aliceheiman.com/ Sales Talk for CEO's Podcast: https://aliceheiman.com/podcast/ Alice's LinkedIn: https://www.linkedin.com/in/aliceheiman/ - Website and live online programs: http://ims-online.com Blog: https://blog.ims-online.com/ Podcast: https://ims-online.com/podcasts/ LinkedIn: https://www.linkedin.com/in/charlesagood/ Twitter: https://twitter.com/charlesgood99 Chapters: ((00:19) Tip: The Role of Senior Leaders in Sales (02:41) Tip: Supporting Sales Teams During Challenging Times (06:34) Tip: Leading Sales Through a Recession (12:07) Tip: The Best Place to Get New Business (17:16) Tool: Marketing and Sales Alignment (19:31) Technique: Targeting and Alignment (20:28) Tool: Content Creation and Curation (23:02) Tip: CEO's Understanding of Customers (24:39) Technique: Adapting to the Buyer Journey (25:07) Conclusion