Startups in Stilettos How to Legally Protect Your Business with Lauren Bercuson
“In the beginning, if you don't have a team or a system or community around you, it's very easy to feel lost. There are these amazing communities out there for amazing female founders that will really help guide and support you. So, the greatest lesson I learned pretty quickly was that you're never alone. Or, if you feel alone, there are ways to get out of that.”
When trademark attorney Lauren Bercuson began the process of founding her own boutique firm, she quickly learned just how lonely and intimidating the process could be. Now, Lauren is the founder of Storylock Legal where she helps entrepreneurs navigate the complexities of intellectual property. At Storylock Legal, Lauren uses her unique blend of legal expertise and creative talent as the foundation of her company. Her dedication to providing honest, ethical guidance and personalized attention has helped her build strong relationships with a diverse clientele from startup business owners to creatives of all kinds. Tune in and hear how Lauren balances being an Entreprenista with family life, the power of joining a community of founders, and her early lessons on founding her own firm.
What we talk about:
- The difference between a trademark and copyright (04:30)
- Knowing when the right time is to file a trademark or copyright (07:22)
- As an entrepreneur, you're never alone… even if it feels that way (10:57)
- Lauren’s children’s book reviews (15:18)
- The power of the community you can find in a book club (21:23)
- The resources Lauren offers for budding Entreprenistas (23:31)
Connect with Lauren:
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