Anja Winikka – Pay over time for weddings??

Jul 11, 2022

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I saw an article recently on The Knot that was talking about how couples are now asking for a pay-over-time feature for their weddings, similar to how they can get that for so many purchases these days. So, I started thinking about who I knew that had expertise in this area, and my friend from my days at The Knot, Anja Winikka immediately came to mind. Her company, Maroo, offers this (and other payment services for wedding & event pros), and on this episode she explains what Pay Over Time is, how it works, and it’ll give you some ideas on how you might make more sales having this in your toolbox. And… listen to the end for a very, very special offer Anja made for my listeners – it’s like free money!

About Anja and Maroo:

Anja Winikka is the CMO and Co-founder of Maroo, a platform designed to raise the bar on payments for the weddings & events industry. Think: payments processing plus Book Now, Pay Later

Anja began her career in 2005 at The Knot and spent 10+ years with a bird’s eye view on the industry. From her vantage point, Anja couldn’t help but notice that the elephant in the room for our industry was money–a barrier that was affecting couples as well as industry professionals. In 2021, she co-founded Maroo, a free payments platform for wedding & event professionals with a Book Now, Pay Later payment method that gives couples interest-free payment plans on invoices up to 12 months. Businesses get the full upfront cash from day 1 and event cancellation insurance is embedded to protect from chargebacks.

Meet Maroo:

It's easy to use (like Venmo) yet structured for business (syncs with Quickbooks). Maroo includes flexible payment options. You can process a credit card (flat 2.9%), debit card (free) or bank transfer (free). No daily limits and you always get paid in just 1 business day.

But what's really innovative and news-worthy is that Maroo has a new Book Now, Pay Later payment method designed exclusively for the weddings & events industry. Your client gets an interest-free monthly payment plan for up to 12 months and you get the full invoice amount transferred to your bank account the next business day. Event cancellation insurance is included to protect from chargebacks. Maroo handles all the payments and takes on the liability.

Want to check it out? Here's a special offer for listeners of the Wedding Bu

Want to see about joining an upcoming mastermind (bring together some industry friends to have me spend a day with you all) - or arranging one of your own (yes, I'll come to you!)? Reach out to me at Alan@WeddingBusinessSolutions.com or text or call +1.732.422.6362

I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.

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