Indie Writers Club 048 - Are Facebook Ads Still Number One for Authors?
Aug 1, 2025
The hosts delve into the evolving impact of Facebook Ads on authors, debating their current effectiveness while sharing success stories from international markets. They anticipate writing conferences, highlighting networking opportunities and valuable workshops on book packaging. Personal anecdotes bring humor as they navigate challenges, including harsh critiques and the role of AI in writing. Additionally, they discuss strategies for optimizing ad performance and the importance of visually engaging content.
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Episode notes
Translation Quality Impact
- Cara Clare faced a negative review on her Italian translation criticizing the quality.
- She realized the translation used ChatGPT instead of Claude, likely influencing the critique.
Facebook Ads Still Relevant
- Facebook Ads remain a vital marketing tool despite changes in data tracking and audience targeting.
- Meta's improved behavior-based AI helps find audiences even with privacy changes.
Patient Investment in Facebook Ads
- Invest consistently in Facebook ads and allow campaigns to run without constant tweaking.
- Accept initial losses as testing to gather valuable marketing insights before expecting returns.