Mastering Modern Selling SSFN.26 - What is broken with traditional sales models (and what can be done about it)?
In this episode we will explore the different traditional sales models and why, in many cases, these sales motions are no longer effective. We will also explore how Social Selling utilizes the best parts of traditional models and how these can be applied in a modern, social selling strategy.
3:30- Traditional sales models are broken
6:48- Three buckets of Sales
9:01- Meetings aren’t as productive
11:44- Virtual meetings
14:32- Face to Face is harder now
17:48- What goes into the leads?
19:27- Fit old models into new environments
23:10- Reframing lead magnets
25:27- Conversion rates
27:45- Advantages of Social
30:36- Circle of Trust
32:58- Personal Brands
35:55- Advantages of Virtual meetings
38:13- Referencing Episode 24
41:14- The buyer is different
43:07- Embrace a buyer centric culture
45:38- Buyers and Community has changed
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