How to Market as a Real Estate Investor (For 2024)
Apr 18, 2024
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Delve into the world of digital marketing for real estate investors with the Remote Latino team. Explore topics like Facebook vs Google, advantages of hiring virtual assistants from Latin America, and evolution of marketing strategies. Learn about optimizing virtual assistants for business success and the importance of leveraging technology, media, labor, and skills in real estate investing.
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Quick takeaways
Understanding nuances of marketing channels crucial for optimization.
Video ads enhance engagement, trust, and retention compared to picture ads.
Leveraging female presence in marketing content boosts engagement and interaction rates.
Deep dives
Variety in ROI Performance Based on Marketing Channels
Different marketing channels such as Facebook, Google, YouTube, and TikTok offer varying levels of return on investment based on specific markets and seasonal factors. While Google generally outperforms Facebook in many markets, Facebook can excel in other regions. For instance, Facebook ads in Florida yield 5X to 6.5X returns compared to Google's 3.5X to 4X returns. Understanding the nuances of each channel's performance in different contexts is crucial for optimizing marketing strategies.
Preferential Engagement with Video Ads over Picture Ads
Video ads tend to generate higher engagement compared to picture ads, as they capture viewers' attention for longer durations and create a sense of personal connection. While picture ads may perform well initially, video ads have shown to enhance brand credibility, increase trust, and improve retention among viewers. The dynamic nature of video content contributes to building rapport and resonating with potential leads more effectively.
Effective Female Representation in Marketing Content
In the realm of digital marketing, females often attract higher engagement and interaction rates in ads, contributing to improved campaign performance. Female representation in marketing content has been observed to generate more comments, positive feedback, and audience interaction. Leveraging the appeal and relatability of female presence can enhance the overall impact and effectiveness of marketing campaigns in garnering attention and building connections with audiences.
Challenges Associated with Pay-Per-Lead Models
Pay-per-lead models present certain challenges, including potential delays in speed-to-lead due to bidding systems and lead selling practices. These models, while effective in some cases, may compromise the immediacy of lead response time, affecting conversion rates negatively. Additionally, passing on operational costs to customers can impact overall lead quality and responsiveness, potentially hindering the optimization of lead acquisition strategies.
Maximizing Leads Instantly
To optimize lead generation effectively, the key lies in ensuring that leads are received instantaneously and engaged with promptly. By integrating chatbots and inside sales agents to connect with leads as soon as they come in, the chances of converting them into meaningful conversations and potential deals dramatically increase. This quick response strategy becomes crucial in today's fast-paced market, where delayed interactions may result in losing valuable leads to competitors.
Navigating Effective Digital Marketing Strategies
In the realm of digital marketing, leveraging specialized agencies or in-house expertise becomes essential for sustained success. While agencies offer a streamlined approach suited for most individuals, delving into the intricacies of digital marketing necessitates building and overseeing a proficient team capable of handling various facets like media buying, content creation, and strategy development. By embracing a comprehensive approach that includes media, technology, labor, and skill development, businesses can amplify their marketing efforts and achieve a competitive advantage in the ever-evolving landscape of digital marketing.
Secure your spot at the #1 conference for real estate, entrepreneurship, and social media here - https://www.wealthcon.org/ ---
What's up Wealth Builders?? Today, we're diving into the world of digital marketing for real estate investors with the Remote Latino team!
Remote Latinos specialize in helping investors level up their game by hiring virtual assistants (VA's) to handle everything from cold calling to closing deals. They're breaking down all the nitty gritty details of digital marketing, tackling topics like Facebook vs Google, and the pros and cons of VA's from different regions like the Philippines and Latin America.
But that's not all - we'll also get a sneak peek into their journey and how they ended up crushing it in the digital marketing game.
So if you're ready to take your real estate investing to the next level with some killer digital marketing strategies, this video is for you!
--- If you want to level up, text me at 725-527-7783!
Join our FREE community, weekly calls, and bible studies for Christian entrepreneurs and business people. https://www.wealthykingdom.com/ --- ---
About Ryan Pineda:
Ryan Pineda has been in the real estate industry since 2010 and has invested in over $100,000,000 of real estate. He has completed over 700 flips and wholesales, and he owns over 650 rental units. As an entrepreneur, he has founded seven different businesses that have generated 7-8 figures of revenue.
Ryan has amassed over 2 million followers on social media a...
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