On The Market

Small Investors LEAD the Housing Market (Here’s Where They’re Buying)

7 snips
Jun 23, 2025
A new Realtor.com report reveals how small real estate investors are thriving in a challenging market landscape. Smaller investors are gaining traction with their adaptability, even as all-cash purchases decline. The discussion dives into innovative tools to help landlords manage properties efficiently. It also highlights changing affordability trends, showcasing emerging hotspots for investment and regional shifts in strategies that present new opportunities for both seasoned and novice investors.
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INSIGHT

Investor Activity Contrary To Market Myths

  • Real estate investors maintained or slightly increased purchase activity from 2023 to 2024 despite economic uncertainty.
  • Investors now represent a larger share of home purchases as overall homebuyer activity declined.
INSIGHT

Small Investors Dominate Market

  • Small real estate investors dominate buy-and-hold purchases, making up 59% of investor buys in 2024.
  • Large institutional investor activity decreased, highlighting the nimbleness of smaller investors.
INSIGHT

Decline In Cash Purchases Signals Opportunity

  • The share of investor home purchases made with all cash dropped from 66% to 62% from 2023 to 2024.
  • This indicates a less competitive environment where buyers using financing can be more competitive.
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