The child of immigrant parents to Australia, Erinch was taught to want a stable life. He was having a successful career at Proctor and Gamble, but one day had a realisation that this was not what he wanted to be doing with his life. Now Erinch is a business and enterprise lead at the Doughnut Economics Action Lab, and designs businesses so they follow a social or ecological purpose. The social enterprise expert talks to Evan Davis about how he dealt with discovering his values were not aligning with his career path and what he did next.
Production team:
Producers: Nick Holland and Simon Tulett
Editor: Matt Willis
Sound: John Scott
Production co-ordinator: Katie Morrison
